How to Select a SMS Partner for Your Business

Awareness — Gain SMS Industry Knowledge


SMS is the most effective communications tool

  • 98% of SMS are opened (within 90 seconds) compared to 20%, email, 12% Facebook posts and 29% Tweets

Everyone has a mobile phone and loves to text

  • 98% of people on Earth owns a mobile phone
  • Over 8.6 trillion SMS messages are sent per year
  • If you aren't sending SMS to your customers, you had better believe your competitors are

It's to the point

  • 160 character limitation forces you to say exactly what you need to say

High ROI (Return-On-Investment)

  • Mobile marketers are allocating 75% of their mobile budget to SMS
  • Your competitors are using SMS to improve efficiency
  • SMS is affordable




Application-to-Peer Value Add Provider

Utilizing an application to generate and initiate SMS messages to update, notify or inform users.

Peer-to-Peer/Application-to-Peer Do-It-All Provider

The sending of a message, from a person or application, with the appearance of being sent by a singular person.


A gateway provider that maintains connections to wireless carriers and can provide various gateway connections.

Wireless Operator

Offers direct connections to all users within its network and SMS is generally limited to each carrier subscribed to.




Types of SMS

  • Standard SMS - Any message that is generated from and initiated to a short code, which uses your end user's text plan on their wireless phone bill
  • Premium SMS - Any subscription or service (Donations, Voting, Daily Horoscopes, Joke of the Day, etc.) where your end user will get charged on their wireless phone bill
  • Free to Enduser SMS - Any message that is generated from and to a short code, which DOES NOT use your end user's text allowance.  End users don't have to have a text messaging plan on their mobile phone to receive Free-To-End-User texts

Long Code vs. Shortcode

  • Long code (10 digit Virtual Number) is used by many SMS providers to maximize their margin (US & Canada)
  • Short code (5 to 6 digit number) is an approved commercial number utilizing the most direct routes to wireless operators




Discovery — Assess Your Business Needs

1.  Identify the type of SMS alerts you will be sending and with which quadrant it belongs.


2.  Learn the rules associated with the types of SMS you will be sending.

3.  Identify your organization's business requirements.


















4.  Select an ideal SMS gateway provider category that meets your business requirements

Interested? — Go Shopping for an SMS Provider

Buyer's Checklist

Download our Buyers checklist

Open a Demo Account

Utilize Demo Accounts

Be Respectful

Action — Ultimate Test

Customer Service

Learn about SMS+



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